Elegant Graphics For Data Analysis Springer -Myassignmenthelp.Com

Question: Discuss About The Elegant Graphics For Data Analysis Springer? Answer: Introduction The digital scent technology is one of the latest olfactory technologies that consider the engineering discipline which is concerned with the art of feeling of the different senses (Di Fuccio et al. 2016). This technology is increasingly used by the companies to transmit, sense and receive the various smell related attributes of their digital media tools such as video games, web pages, music and movies. The sensing part of this new technology is being created through the use of electronic noses and olfactometers (Faden, Beauchamp and Kass 2014). XYZ network is eager to understand the emotional state of their customers in such a manner that the process is considered to be ethical (Di Fuccio et al. 2016). They are eager to find out the effect of smells on the users and how it impacts the act of updating the self- social media page. It is important to understand the customer behavior, which does not violate the ethical values. The company strives to engage in the research process withou t compromising the ethical aspects. Apart from this, XYZ is also eager to know if the emotional states of the customers can be altered and how it can be tapped in a positive manner. This research process would commence with the brief literature that would understand the existing research made by various authors. The gaps of this literature would be identified, which would be the primary focus of this research. It would be followed by an in-depth research methodology, which would include the process of data collection and data analysis in detail. Literature Review As opined by Gosain and Sajwan (2014), there have been significant changes in the smell perception and the related olfactory communication, which is also used for various business purposes. The technological process is allowing the measure as well as reproduction of various type of odors. They are also becoming important part of the human-computer interaction, in which there is a technical transfer of communication (Di Fuccio et al. 2016). The digital smell is considered as a combination of hardware and software in which the hardware part of the odor would be responsible for the smell production and the software component would evaluate the various smell equation (Gosain and Sajwan 2014). The digital control technology is being used in an increasingly number of companies in which there is a broadcast of smell over the internet. This has been proved to be quite effective as per as the business revenues are concerned and the tech savvy companies are implementing it. As argued by Amores and Maes (2016), the digital smell technology has a great impact on the behavior of the customers especially on their social media pages. The act of inducing different kinds of odors as well as smell have a long effect on the behavior of the customers and their altering of their emotional components (Gosain and Sajwan 2014). This also affects their judgements and further decisions about a particular organization and their products. The process of implementing the digital smell technology should be carried out by following all the ethical principles. As identified by Nebeker et al. (2016), the informed consent is concerned with the process for getting the permission of the concerned subject before conducting an intervention or before working with their personal interests. There has been growing concerns regarding the public perceptions and the privacy of the online users (Gosain and Sajwan 2014). For ensuring that there is informed consent of the users who are surfing the various online channels. It is important to focus on various aspects of the informed consent such as competence, disclosure, agreement and voluntariness (Weinberg et al. 2015). Before engaging into any digital smell technology campaigns, it is important to give privacy disclosures to the customers, which would allow the company to analyze their personal data. As argued by Mackey and Gass (2015), there are certain issues over the privacy on internet related matters, which has been the major dispute causing parameter over the recent years. In the recent years, where there are number of concerns relating to the internet, the companies are increasingly trying to understand the role of ethics and the role of privacy of the customers. The consumers have a right to prevent their personal information from being circulated over the internet or to a third party (Gosain and Sajwan 2014). The internet privacy is considered as a subset of the big umbrella of the data privacy (Flaherty 2014). The privacy matters are directly related with the personally identifiable information (PIIN) or the non- PIIN information such as the behavior of a user on the website. PIIN can be used to identify an individual or a group of individuals (Gosain and Sajwan 2014). The literature failed to identify the privacy concerns that would be breached by the application of the digital smell technology and how this issue can be resolved. Since the olfactory communication is in the nascent stage, hence there are limited studies that show the inter relationship between these two variables. Research Objectives The objective of this research is to understand the role of privacy in the process of digital smell technology when detecting the emotional state of the users. There can be number of privacy concerns from the point of view of the consumers when the effect of various kinds of olfactory sensations would be tested on them. There would be certain privacy issues when these olfactory parameters would be used to understand the behavior of the customers in updating their own social media network. This research also aims to seek solutions to the issues of privacy when undergoing the above customer behavior studies. It is important to identify how the XYZ social network can understand the behavior of their customers while safeguarding their privacy rights. Research Questions The research questions would help in the fulfillment of the research objectives and would help in the fulfillment of the research goals. The following research questions would help in the establishment of the research objectives- What are the privacy concerns when the company sis engaging itself in the study of the customer emotional component? Is there any possibilities of security breach if the company opts for understanding the customer behavior and the corresponding emotions? How do the company ensure that the research would be carried out without compromising the privacy concerns of the users? What are the probable solutions for ensuring that the privacy of the customers can be restored? Research Methodology A mixed research methodology would be used to determine the research objectives. There would be the integration of both qualitative data as well as quantitative data (Treiman 2014). This kind of research would help in the better understanding of the research problem than any one of the chosen methods. The mixed research methodology would also help in the using of strengths of both the individual research methods (Treiman 2014). The rationale behind the use of mixed research approach is that the strengths of each approach would make up for the weaknesses of both. Data Collection Methods The quantitative data would be collected through the use of the open-ended questionnaires, which would measure the attitudes, behaviors, thinking and the mindset of the participants (Silverman 2016). There would be questions that would be open ended, which would ensure that the participants would have enough scope to give their appropriate answers. The questionnaires would be asked to the selected sample frame in the five selected multinational companies (Treiman 2014). Focus would be given on the employees working in the IT domain since the issue is related to the technological aspects. However, the department heads would also be considered for the purpose of data collection. The qualitative data would be collected through the use of three tools namely observations, focus groups and online research (Gentles et al. 2015). The secondary research data would be used by going through the government websites, international publications, reputed international journals where there is a wide variety of literature concerning the privacy aspects of the digital smell technology. The focus groups would be selected from five multinational companies and there would be group discussions between them (Gentles et al. 2015). The different views of the participants regarding the privacy components of the ethical business would be discussed. There would be a moderator in the group discussions who would measure the level of thinking of the participants and strive to seek answers to the research questions. He would note down the important points made by the participants. Sample unit and sampling methodology The sampling unit of this research is the employees working in the multinational companies. In the terms of market research, the sample unit is the smallest unit that cannot be divided into further smaller units (Liberty, Lang and Shmakov 2016). In this research, random stratified sampling would be used to undertake the research. This method of sampling concerns the division of the population group into comparatively smaller groups known as strata (Gelman et al. 2014). The strata are being formed by the shared attributes as well as different characteristics of the group. A random group of ten employees would be selected from each of the selected five multinational companies, who would be used for research purposes. The ten employees from each of the multinational firms would comprise of the operation heads, IT managers and the various senior level employees who have decision-making power. Hence, the sample size of 50 would be used for research purpose and necessary results should be derived from them. Data analysis The data analysis is important for understanding the various market trends and the viewpoints of the participants concerning the research topic (Cox 2017). This process is used for making logical conclusions out of the collected data. There would be two types of data analysis that would be considered for this research- explorative and descriptive. The explorative type of data analysis is helpful in analysis of the data for the purpose of establishing of unknown relationships (Wickham 2016). This process has led to the understanding of the inter relationship between privacy and digital smell technology. The descriptive type of data analysis would be done for understanding the important aspects of the data being collected (Wickham 2016). This research has helped in the understanding of the privacy issues and the confidentiality issues of the customers when they are surfing the social media network. Data Validity The data validation process is concerned with the ensuring that the research process is correct and it only sues validated data (Hussein 2015). This gives an opportunity of making a sound research and this applies to both the design as well as research methods. This research has solid claims that the data collected in a legit way and they represent data ethics and data privacy. The employees have given their valid viewpoints regarding the subject matter (Hussein 2015). The content validity is used to validate the extent to which all the individual facets of the data collection are concerned. The questionnaire has been part of the overall measurement procedure, which is a measure of the construct it is aimed to measure (Hussein 2015). The recent data has been collected, which makes sure that the research is a valid one. Reliability The reliable research is used to assess the degree to which the assessment process and produces consistent results (Zimbardo and Boyd 2015). This research is reliable since the same test has been performed more than twice on the employees of the different multinational companies (Zimbardo and Boyd 2015). This research is reliable since it produces stable as well as consistent results. In this research, the internal consistency reliability would be used to measure reliability to evaluate the degree to which the individual test items would produce similar results. The reliability should be checked with the help of administering the same test to certain group of individuals over a fixed period of times. It is one of the most important processes of the research proposal since it is concerned with the collection of valid data that can be tested, analyzed and logical conclusions can be drawn from it. The measurement procedure to collect the data for the research should be a valid one so that the overall data collected is a reliable one. Limitations The limitations of the research should be considered as these are beyond the control of the researcher. These are the various shortcomings and the influences that place various restrictions on the methodology as well as research conclusions (Shipman 2014). The research limitations would influence the nature of results that would be deduced from the research. The following are the research limitations that should be considered- Low sample size as there are only fifty participants involved. This may pose challenges for establishing significant relationships between the key variables (Shipman 2014). The low sample size may give inaccurate test results, which may have given accurate data if the sample size was large. There was a lack of reliable data which may limit the scope of the analysis and the size of sample. The research strictly adhered on the reliable data and hence any unnecessary data was completely ruled out. The research topic is a comparatively new and upcoming one, which implies that there are limited resources (Shipman 2014). There are insufficient literary works and prior research studies, which has been done on this topic. Data collection process was not appropriate to measure this unique set of data and they can be considered as outdated (Shipman 2014). New method of data collection was not used to perform this research. Ethical Consideration The ethical aspects are important to consider while making a research process (Gajjar 2013). The following are the ethical considerations that should be followed while designing the research- Participants are not harmed in any ways during the research process The research would be done in a manner that is meets the criteria of honesty and transparency (Gajjar 2013) Dignity of the research participants is not hampered and there is prioritization of the research Privacy and confidentiality of the research participants so that their identity is not disclosed to any third party Confidentiality of the research data should be ensured True and honest data collection way has been adopted for doing the research (Gajjar 2013). Any kind of falsification, misinterpretation and exaggeration of the research data has been avoided No personal bias has been made while collecting primary data for the process of data collection Research aims and objectives has not been exaggerated and deception was not used while performing the research (Gajjar 2013) Summary Statement This pattern of the research design would be appropriate in understandings the research problem of XYZ firm. The primary data collection process would help in the identification of the various privacy issues that are actually faced by the social media user, who are also the employees of multinational companies. This would help XYZ company to identify the data privacy attributes that they should consider while understanding the emotional constituents of the customers. The secondary research has helped in the understanding of the views of the existing researchers and the opinions of the various well-known authors. The views of both the primary and secondary would help in understanding the recent developments regarding the ethical concerns of the online smell technology. There would also be solutions for preventing the privacy breach of the consumers, which would be represented by both forms of research. The mixed research methodology helped in the gathering as well as analysis of different kinds of data, which have resulted in the maximum accuracy. The qualitative data helped in the analysis of the viewpoints of the existing authors. Their opinions have been critically analyzed and this has led to the broadening of the knowledge. The quantitative data helped in the understanding of the actual perception of the employees towards ethical aspects of the digital smell technology. The exact findings of the study have been used to understand the fact that the employees are concerned about their privacy concerns. 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